|  Real Div Ltd's Business Plan
The basic, overall objective of Real Div Ltd [RDL] is to reduce the overall CO2 pollution of the World's atmosphere by up-to-20% by the end of the next 21 years.
RDL is principally aimed at "Ideal Customers" [iCu], a current class of high income people:
- who have afforded lifestyles using fossil fuels [FF]
- also supported the principal sources of polluters and pollution of the Earth's atmosphere and
- can and will support, in the future, new lifestyles, more rewarding of high incomes with better:
- working and living conditions,
- education (both teaching and learning),
- entertainment,
- travel experience and safety and
- associations with upper level societies.
RDL's Major Projects are planned to avoid the production and use of FF (and nuclear power): But, use of electrical energy produced by solar, wind. tides, hydro, and subsurface heat power, which produce no CO2 pollution (nor dangerous radioactive waste), Where appropriate, especially with respect to transport, electricity will be used to produce hydrogen fuel [HF] for most purposes, especially hydrogen fuel cells [HFc], a way of storing energy as hydrogen which is more efficient than batteries, portable and can be efficiently used to produce electricity, powering travel, via trains and vehicles, including Gavin Hawks and GaviHas.
RDL's Ideal Customers (users of will have:
Other RDL Major Projects are designed to reduce FF in producing, processing and distibution of food.
The main change RDL advocates in governments is to reduce or eliminate subsidy of FF production and use, instead reduce direct taxes on iCus (and their indirect tax via their suppliers).
Page 1: Ideal Customers [iCu]
Gavin Embry, Chairman & eCEO
Definition of an Ideal Customer:
Ideal Customers reduce their CO2 pollution by at least 90%, because they: - located in a Utopia, or
- SkyUtopia, SuperSkyUtopia, or
- Mini-Utopia-Village or
- on a Project 10 farm (to be lived on and/or managed) or
- a GaviHas (driveable on roads, residing on a farm, and can be transported on Amalric III, land vehicles or trains) and
- live and (primarily) work with their family in their Utopian home,
- maximize use of the Internet to:
- work productively,
- learn from and teach others,
- enjoy entertainment and entertain others and
- avoid unnecessary travel: But,
- (where necessary for business, learning or teaching, pleasure or migration) travel by private or public RDL designed, ZeroCO2 [ZCy] vehicles on land (including but not limited to their own GaviHas) , and Gavin Hawks in the air, also
- order food and supplies via the Internet from suppliers producing and delivering to Utopian homes, restaurants and hotels and
- if resident in a GaviHas on a Project 10 farm, at least one member of the Ideal Customer family, manages and/or provides services for at least one Project 10 farm
- If not a resident of Utopian Home, SkyUtopia, SuperSkyUtopia, Mini-Utopia-Village, or GaviHas: But, owners of Gavin Hawks, they are another class of Ideal Customer, who do not use fossil fuel [FF] for air travel, therefore may reduce their own CO2 pollution by up-to-50%.
Ideal Customer's Utopian homes use no FF nor do their GaviHas vehicles, nor Gavin Hawks: But, they use electricity and hydrogen produced in their Utopian homes, from sunlight or subsurface heat (also produced and delivered by their Utopian homes or Project 10 farms) for fuel [HF] for their homes, vehicles, Gavin Hawks and GaviHas.
Real Div Ltd [RDL] was founded, in March 2008, to stop degradation of living conditions on Earth, and actually improve (and extend) lives. War and Global Warming are recognized as the main causes of degrading conditions: While, individual (and especially family) changes in lifestyle are the primary influence on improving and extending the lives of people, animals and plants. The fundamental influence on War and Global Warming is existing family lifestyles which support: - technology. finance and voting power which support politicians who support use of fossil fuel [FF] which pollutes the atmosphere and
- war mongers and terrorists who use death and destruction (originally to oppose war fighters utilixzed by foreign countries to invade or defend against invaders). then
(in the 20th Century) killing war fighters and civilian, destroying all their homes, work places, properties military bases and weapons.
RDL also recognizes that the contribution to Global Warming by people, fits a Pareto curve, just as do military officer's (as related to) destructive power. Key people, such as Chairmen and Directors of companies and Generals, Admirals and Senior Officers of Naval and Military organizations control most of their destructive power: But, their membership, positions and practices are fundamentally supported by individual customers and voters who are influenced, in turn, by their families and family connections, especially conditioned by their adopted lifestyles and defense of those lifestyles by voting and paying taxes.
RDL:
1. organizes Joint Venture Partnerships [OJVP]
2. acts as a Managing Joint Venture Partner [MJVP], a Consulting Joint Venture Partner [JVP-C] (and various other roles set forth in The Remarkable Difference below) and/or
3. Invents, designs and promotes technologies, and related lifestyles: Which a) reduce overall Worldwide CO2 pollution/year by 5% to 20%, b) to defend against most war deaths, injuries and destruction and c) to reduce deaths, injuries and destruction in road traffic (by 50%): All designed for purchase (or lease) by Ideal Customers to permit, persue and promote superior lifestyles, directly benefiting them, their families and, indirectly, most other people, animals and plants on Earth. .
RDL's Ideal Customers are families (of 1 up-to~10 residents) who currently emit enormous (5 to 30 tons) of CO2 pollution into the atmosphere/individual/year). This is directly or indirectly caused by their use of fossil fuel [FF] in - homes,
- places of work, by
- cars and trucks
- airplanes, or
- purchasing or supplying goods or services, paid for by their families.
Ideal customers live together with up-to~10 residents working for a living or living on savings, inherited money or investments. (Ideal Prime Customer Rank: ****** = Sextuple Prime, ***** = Quintuple Prime, **** = Quadruple Prime, *** = Triple Prime, ** = Double Prime and * = Prime. The first cut of choice of Prime up to Sextuple Prime were chosen from comparisons of the following: - purchasing power, proportional to decision making power of family members,
- the pollution level by the family and
- likelihood of current and near term knowledge of the danger of Global Warming (ie willingness to change lifestyles to lower the danger to themselves, their descendants, other people, animals, and plants)
These Prime classifications as Ideal Customers are also ranked on the basis of the current records of most countries. For details, please look at the attached Global Business Plans.
RDL selects Ideal Customers who want to produce less than one ton of CO2 pollution/year/person: Overall, in connection with their residence(s), work, travel and consumption of goods and services, including but not limited to. learning and entertainment.
RDL's plans include ten Major Projects [MP] to make possible improved lifestyles for up to 80 million [m], or more, Ideal Customers on this Earth, between 2009 and 2030, while maintaining improved levels of health, safety, learning, entertainment and enjoyment of living, learning, working and traveling, including migration and immigration. (Project 10, in connection with lower costs of production of fresh water from sea water, is now under development.)
(From the end of 2010 to ~ the end of 2014, the capability to produce hydrogen fuel [HF] for the target 80m+ Ideal Customer's requirements may be less than 100%, with some fossil fuel [FF] used in homes, travel and for production of purchased goods and services. Also the current range of Zero-CO2 aircraft (Gavin Hawks) will be limited to 30-to-4200 miles, before refueling is required.)
From 2015 to 2030, all customer's purchases (or leases) will involve one or more of the following:
• one or more Zero-CO2 family homes which do not produce CO2, but produce electricity and hydrogen fuel [HF] for over 100% of their requirements
• one or more Zero-CO2 GaviHas or other private (and/or use of) public HF vehicles, for trips of 30 miles or less
• one, (or a share of) Zero-CO2, HF Gavin Hawks for trips of 30-to-9000 miles, without necessitating refueling
• consumption of goods and services which do not produce more than one ton of CO2/year/person
The planned purchase and lease prices are described on the attached Prices Page.
RDL is the first, and so far the only, Joint Venture Partner [JVP] in connection with one or more of RDL's Major Projects [MPs] as described in Real Div Ltd -- Launch (or one or more subprojects [SMPs]) of one or more MPs, such as:
1. Managing JVP [MJVP] of one or more MPs
2. JVP-Consultant [JVP-C] for one or more JVPs
3. Organizing JVP [OJVP] of one or more Joint Venture Partnership's in connection with MPs
4. Investing JVPs [IJVP] in one or more of the Joint Venture Partnership's in connection with MPs
5. Key JVP [KJVP] of one or more Joint Venture Partnerships in connection with MPs or SMPs, or
a Joint Venture Broker [JVB], recruiting JVPs to be engaged in one or more MPs or one or more SMPs of one or more MPs.
(RDL may also set up independent firms, RDL's subordinates or associates, to serve in roles similar to RDL, in England, Northern Ireland, Scotland, Wales and/or other, non-UK. countries.)
After RDL was formed (on 28 March 2008), many major countries, with respect to finance, lending and organizing business have, in some respects, collapsed. Effectively, banks have failed to function on any significant scale, to support anything, especially advanced technology activities. Some countries, especially the UK (possibly all countries, eventually), have accepted that banks have cut out of the loop with respect to lending money to companies, except as paid agents administering loans of tax payer's money, at least, to small to medium [SME] firms.
A key role of RDL is to organize JVPs, especially MJVPs (who manage MPs) and IJVPs, who invest in (as opposed to lending money to) MPs. A key technique of RDL is to interact directly with banks and Joint Venture Partnerships [JVPs], and with governments indirectly, to loan tax money to support JVPs and their Prime customers. The best existing banks to deal with MPs in the UK and USA, is Barclay's Bank. Bank of America may be a leading bank to deal with MPs (and their Prime customers) in the USA (provided the Bank of America remains viable).
RDL has been planned for six levels of organization:
1. Initially and exclusively by RDL, conceptualizing and planning changes in lifestyles which result in a) 51m people (living in ~900 Utopia) reducing their CO2 emissions by 90%, b) 29m additional people using Zero-CO2 Gavin Hawks for travel and transport, c) 80+m people reducing risks of death and injury in car accidents by 50%, d) 80m+ civilians, police and troops living, working, and traveling under protection) from criminals, terrorists and war mongers plus definition, design and organization of the necessary MPs and JVPs to support these changes
2. Definition of the SMPs under each MP and organizing other firms or individuals as JVPs or designating RDL or its associates acting as JVPs for each of the MPs and each of their SMPs
3. Selection and negotiating agreements with other firms, organizations, governments and individuals to guarantee financial support and practices to organize and operate the necessary MPs and SMPs.
4. Organizing JVPs or designate RDL and/or its associates to obtain 80m+ customers to purchase or lease facilities produced by MPs and SMPs, as necessary to meet the goals defined in 1.above
5. Functioning as JVP-C advising and doing research and development for other JVPs, including MJVPs, IJVPs, KJVPs and other JVP-Cs.
6. Organizing JVB to recruit JVPs.
RDL has already determined that a key technological development is to decrease (a near as possible to zero) burning of fossil fuel [FF] (Producing CO2) in
1. homes,
2. electricity and hydrogen generation plants 3. transportation (including but not limited to cars, motorcycles, trucks, forklifts, aircraft, ships and boats)
4. growing and preparation of food, and
5. handling waste.
This involves substituting hydrogen fuel [HF] and HF Cells for fossil fuels [FF] (which does not produce CO2 or any other pollutants) and using energy from sunlight, skylight, wind, subsurface heat and hydropower to produce electricity. (In certain limited cases, nuclear power may be used instead of FF, where it is possible to protect from radiation and nuclear waste.) Thus hydrogen and electricity can be chosen among, to use for:
1. lighting,
2. heating,
3. cooling,
4. powering machinery,
5. powering electronic equipment
6. providing communication services
7. recharging batteries
8. producing hydrogen from water to use as fuel, and to power HF cells, and
9. generate electricity,
RDL's essential innovation, which became obvious in the second half of 2008, was the reorientation of technology from FF to HF by refocusing lifestyles of 80m+ people who are generating the highest proportion CO2 pollution, to living and working in homes which produce a choice of hydrogen and electricity, as a source of energy, opposed to FF, and/or using Gavin Hawks for air transport. Four key steps were to:
1. provide a lifestyle which improves the lives of the Ideal Customer's families
2. save and improve their lives and increase their earning power, productivity, and enjoyment of life
3. change the systems of banks and governments to shift the financial support from wasteful lifestyles to new lifestyles
4. identify JVPs and organize JV Partnerships to reorganize lifestyles of 80m+ Prime customers, and
reduce the overall, Worldwide pollution of the atmosphere by from five to 20+% over the next 21 years.
The prime strategy of generating leads is via the Internet, supported by distribution of books, magazines, brochures, and especially, in connection with entertainment, via cellular telephones. This program is addressed to current and potential:
1. prime Ideal Customers
2. RDL's JVPs and candidate JVPs
3. Potential voters and influences on voting and support of political policy related to War and Global Warming.
The targeted, Ideal (primary prime) Customers are those residing in Ideal Prime Customer Countries, which are also expected to purchase (or lease) products (over the next 21 years) invented, designed and planned as:
RDL's 10 Major Project's products, by Joint Venture Partners [JVP], as described on Real Div Ltd--Launch:
1. 900+ Utopia cities, including 16.2m residences (occupied by Prime Customers), and 9k+ Mini-Utopia-Villages, including 900+k Alpha homes (occupied by 900+k Prime Customers).. (Note: All Utopia and Mini-Utopia-Village homes are designed to produce hydrogen from: a) home and b) Utopian industrial plants, both by electrolysis of locally available water [H2O].)
2. 6 initially FF powered, followed by 78 nuclear powered, Mother Hawks, (ie 84 Prime Customers) to manage up-to-8m/day Gavin Hawks (ie 8m Prime Customers) over the next 21 years
3. 32m Zero-CO2 Gavin Hawks ie 32m Prime Customers (each one planned to last 10 years) to replace 64m FF (directly or indirectly) cars (each planned to last 5 years) and all FF airplanes, over the next 21 years
4. 42 Pilot/air-traffic-controllers-operating centers [PATCO], ie 42 Prime Customers, including 4k training courses, over the next 21 years
5. 4,000 PATC, ie 4k Prime Customers, to manage 8m Gavin Hawks, carrying 80m passengers/day
6. 1m DaviHas private motor homes, Zero-CO2 vehicles [ZCzy] and combination public bus/delivery vans, ie 1m Prime Customers
7. 600 Amalric III ocean carriers, ie 600 Prime Customers, for DaviHas and to produce hydrogen fuel [HF] for Gavin Hawks, allow them to land vertically on Amalric's decks (or Gavin Super Sea Hawks, landing and taking off from the adjacent water), then refuel them and let them take off again. These would carry over 20m civilian and/or military passengers/year, ie 20m Prime Customers.
8. 50m Zero-CO2 GiaBats [UAV] and 100-thousands of Super GiaBats [UCAV], working together and based on homes and military and police bases, or carried on Mother Hawks (similar to Global Hawks) or Gavin Hawks, to protect Utopian families, air travelers, police and military personnel, from criminals, terrorists and war mongers, over the next 21 years ie hundreds of millions of Prime Customers, and
9. Reorganization of Worldwide Food Industry [WFI] to use Zero-CO2 systems for growing, harvesting, preparation and delivery of several 100-million meals every day, to 50+m homes, plus a million of restaurants and hotels, ready for minor local processing and serving food, over the next 21 years, ie serving hundreds of millions of Prime Customers.
10. Research and Development of Design, plan and build massive plants to produce fresh water from salt water.
RDL will be responsible for:
1. locating customers and offering products for sale to them
2. organizing Joint Venture Partnerships to produce and deliver products to the Ideal Customers
3. scheduling and ordering production of products
4. facilitating the financial arrangements, including loans for customers and JVPs and
5. including collection of funds from customers
6. payments to JVPs for production and delivery and
to compensate JVPs in connection with generation of leads.
Beginning with five books, called The Five Books, with each book (tentatively titled: Genesis, Exodus, Leviticus, Numbers and Deuteronomy), modeled on the organization of The Five Books of Moses, published as printed books, followed by annual or quarterly editions, and printed monthly magazines plus weekly distribution (primarily on the Internet) of entertainment and information, also obtainable via cell telephones.
Genesis will deal with the situation with 1) the evolution of lifestyles up to 2009, 2) the development of goals of anticipated improvements on the lifestyles of people over the next 21 years, 3) the reduction this produces in CO2 atmospheric pollution 4) its effect on climate in various parts of the World and 5) deaths and destruction of war.
Other books:
- Exodus will deal with new ideas about future lifestyles, developing year by year, and rate of adoption of new lifestyles over the next 21 years and their influence on climate and war.
- Leviticus will deal with the influence of Global Warming on climate and war, and their effect on lives of people, animals and plants, including food, pray and predators over the next 21 years and the more distant future.
- Numbers will deal with the influence of technology on finance, lifestyles and migrations, over the next 21 years and the more distant future.
- Deuteronomy will deal with:
- the mission of changing lifestyles on future War and Global Warming,
- destinies of Life on Earth of people, plants and animals
- plus the development of migration and immigration on Earth
- followed this century, to other planets and, perhaps, within 2??? years,
- other solar systems within the Milky Way Galaxy (possibly depending on if and when suitable worm holes are discovered, in this Galaxy).
Except for Genesis, the first edition of The Five Books will be about the future, with a small introduction, if necessary, about the initial situation. Each of the next four books will have new editions (issued quarterly, ie four times in each year, over the next 21 years). These will be revised, as necessary, to show the changes in the predictions of the future and correct the predicted events over the last three months to correspond with the actual events, including improved understanding of related technology..
New editions in Genesis will be limited to annual corrections, if necessary, because of refinements in the understanding of the past.
The role of The Five Books is to educate their readers (and viewers) about the necessity for (and kind of improvements required) in lifestyles: And, what has already happened and what is expected. (By far the best documentation available so far is: Why Real Div Ltd was founded.)
The major function of these publications are to invite and encourage people to support changes in their lifestyles, and other people's whom they influence, to reduce CO2 pollution and improve defense Against War and Global Warming. What is required is changes in lifestyles, which they can accomplish simply by purchasing (or leasing) and using Utopian homes, GaviHas, Zero-CO2 vehicles [ZCzy] vehicles, Gavin Hawks, GiaBats, Super GiaBat, Amalric III (and meals from our Joint Venture Partners [JVPs], suppliers using Worldwide Food Industry [WFI] technology). The literature will also encourage political support of collaboration of technological development affecting defense against war and CO2 pollution causing Global Warming..
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